SHIFT Clients

Consumer Clients

SHIFT has worked with many of the world's leading consumer companies in a variety of industries to develop and execute successful public relations programs. Our consumer public relations experience includes companies such as RealNetworks, Bing, Quiznos, Virgin Mobile, Wells Fargo, Travelocity Emerging Brands, Yelp, NeatReceipts, Shimano, UGOBE, Oakley and Club Med as well as other clients in health care, cycling, robotics, wearable technology and social media.

Technology Clients

We are proud to have contributed to the success of a number of high-tech companies. SHIFT has crafted the technology public relations strategy of some famous start-ups, a few turn-arounds, and many industry stars such as Bing, Rubicon Project, Virgin Mobile, Novell, Akamai, WebTrends, Quantum Corp. Cybertrust, Claria, RSA Conference, Netezza, CipherOptics, Industrial Defender, mobclix and Kaspersky Lab.

SHIFT Clients: Snapshots of Success

At SHIFT we strive to develop trusted strategic partnerships with our clients, becoming an integral extension of their marketing team that drives corporate initiatives and delivers results that matter.

Because SHIFT does not take anchor accounts, all clients receive our unvarnished counsel.

Unfettered by a need to keep anchor clients on the roster, SHIFT executives are free to “tell it like it is” … As a result, our typical client engagement runs for 3+ years.

Truth leads to trust, trust leads to partnership, and partnerships create results. That’s the right approach.

At SHIFT we develop communications programs that capture the attention of the financial and industry analyst communities, drive channel and reseller programs and help companies break into new markets and global territories. Our team leaders have also executed programs that have helped companies secure rounds of funding, successfully go public or become strategically acquired.

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© 2010 SHIFT Communications PR www.shiftcomm.com

Times have changed. Whether you’re looking for enterprise technology Public Relations or consumer PR, the techniques of participation in the social media sphere are as critical to success as traditional media & analyst relations. Sure, we still write press releases and pitch reporters – we just do it differently: more effectively and more broadly. It’s not just about media relations anymore; it’s not about pitching the top 50 contacts off a musty list. PR today is about content creation and community relations. You need a public relations firm that lives and breathes social media, and knows how to interact with the blogosphere just as well as with the traditional media players.

SHIFT doesn’t just use social media tools, we innovate them. They’re in our DNA, and they’re fast becoming the lifeblood of our clients’ public relations success. Coupled with a solid public relations strategy and tenacious execution, social media can be a game changer. Our PR staff knows social media cold, because they live it. Are there mistakes to be made in this bold new world? You bet. But to borrow a phrase from Chaucer, “nothing ventured, nothing gained.”

Whether you need a New York high-tech PR firm, a San Francisco consumer PR agency or a Boston security public relations firm, SHIFT has the right mix of traditional and social media public relations chops. Let’s get busy.