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PR 2.0 Accelerators
		PR Squared Scenes from the trenches of PR 2.0. SHIFT principal, Todd Defren blogs about thoughts and strategies on PR 2.0. Visit PR Squared »
		Brink A social media guide from the edge. View now »
		PR 2.0 Essentials Guide (PDF) Intimidating social media terminology demystified. View now »
		Social Media News Release Template (PDF) Re-mixable press release provides relevant context and content in a hyperlinked format for journalists and bloggers. View now »
		Social Media Newsroom Template (PDF) SHIFT online newsroom template enables audiences to access and subscribe to any or all of a corporations various content. View now »
		PR 2.0 Articles Learn more about the new world of PR 2.0. 5 Things to Look for When Hiring a PR 2.0 Agency » Inside a Social Media Newsroom » The New Social Media News Release » PR 2.0 for High-tech Companies » Benefits of Social Media » Blog Monitoring: A New Role for PR » Security Public Relations: How IT Security Firms Can Benefit » Guide to SEO-Friendly News Releases »

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© 2010 SHIFT Communications PR www.shiftcomm.com

Times have changed. Whether you’re looking for enterprise technology Public Relations or consumer PR, the techniques of participation in the social media sphere are as critical to success as traditional media & analyst relations. Sure, we still write press releases and pitch reporters – we just do it differently: more effectively and more broadly. It’s not just about media relations anymore; it’s not about pitching the top 50 contacts off a musty list. PR today is about content creation and community relations. You need a public relations firm that lives and breathes social media, and knows how to interact with the blogosphere just as well as with the traditional media players.

SHIFT doesn’t just use social media tools, we innovate them. They’re in our DNA, and they’re fast becoming the lifeblood of our clients’ public relations success. Coupled with a solid public relations strategy and tenacious execution, social media can be a game changer. Our PR staff knows social media cold, because they live it. Are there mistakes to be made in this bold new world? You bet. But to borrow a phrase from Chaucer, “nothing ventured, nothing gained.”

Whether you need a New York high-tech PR firm, a San Francisco consumer PR agency or a Boston security public relations firm, SHIFT has the right mix of traditional and social media public relations chops. Let’s get busy.