Blogs & Social Media

SHIFT Knows the Blogosphere

As blog readership continues to explode, savvy companies are capitalizing on the PR opportunities that social media and the blogosphere offer. Increasingly, blogging and other key social media elements are an integral part of our clients’ overall public relations strategy.

SHIFT offers a full range of social media, blogging relations and blog monitoring services within our San Francisco, Boston and New York offices. Click for a look at Todd Defren's PR-Squared blog or our own employee blog slice.

From helping to define your social media strategy, to generating online buzz, to monitoring and shaping what is said about your company in the blogosphere, SHIFT will help you optimize the PR opportunities of blogs and social media, while minimizing the risks.

Online Media Relations

Our deep media relationships extend to the blogosphere, where SHIFT’s online media relations experts will identify and help you to build relationships with the most influential online voices in your industry. We also work at the grassroots level to spark conversations and positively influence what is said. We also work within social media applications such as Facebook, Twitter and LinkedIn to garner coverage and foster relationships.

Blog Monitoring

Like it, or not, bloggers are (or will be) talking about your company. Listening to the blogosphere provides you with valuable feedback and alerts you to issues that impact your company — before they become a crisis.

Our communications professionals are experienced in blog monitoring; listening to and reporting on the most influential voices. Not only will SHIFT help you monitor the most meaningful online discussions, we will collect the facts, correct misperceptions and help control harmful rumors.

Lastly, in line with our commitment to delivering measurable public relations, SHIFT can provide you with monthly business blog consulting reports that analyze your company’s online visibility in the blogosphere. Ditto for Twitter and other social media platforms.

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Times have changed. Whether you’re looking for enterprise technology Public Relations or consumer PR, the techniques of participation in the social media sphere are as critical to success as traditional media & analyst relations. Sure, we still write press releases and pitch reporters – we just do it differently: more effectively and more broadly. It’s not just about media relations anymore; it’s not about pitching the top 50 contacts off a musty list. PR today is about content creation and community relations. You need a public relations firm that lives and breathes social media, and knows how to interact with the blogosphere just as well as with the traditional media players.

SHIFT doesn’t just use social media tools, we innovate them. They’re in our DNA, and they’re fast becoming the lifeblood of our clients’ public relations success. Coupled with a solid public relations strategy and tenacious execution, social media can be a game changer. Our PR staff knows social media cold, because they live it. Are there mistakes to be made in this bold new world? You bet. But to borrow a phrase from Chaucer, “nothing ventured, nothing gained.”

Whether you need a New York high-tech PR firm, a San Francisco consumer PR agency or a Boston security public relations firm, SHIFT has the right mix of traditional and social media public relations chops. Let’s get busy.