Public Relations | Blogs & Social Media

SHIFT Knows the Blogosphere

As blog readership continues to explode, savvy companies are capitalizing on the PR opportunities that social media and the blogosphere offer. Increasingly, blogging and other key social media elements are an integral part of our clients’ overall public relations strategy.

SHIFT offers a full range of social media, blogging relations and blog monitoring services. Click for a look at Todd Defren's PR-Squared blog or our own employee blog slice.

From helping to define your social media strategy, to generating online buzz, to monitoring and shaping what is said about your company in the blogosphere, SHIFT will help you optimize the PR opportunities of blogs and social media, while minimizing the risks.

Online Media Relations

Our deep media relationships extend to the blogosphere, where SHIFT’s online media relations experts will identify and help you to build relationships with the most influential online voices in your industry. We also work at the grassroots level to spark conversations and positively influence what is said. We also work within social media applications such as Facebook and LinkedIn to garner coverage, and help our clients to develop purpose-built del.icio.us pages – and so much more.

Blog Monitoring

Like it, or not, bloggers are (or will be) talking about your company. Listening to the blogosphere provides you with valuable feedback and alerts you to issues that impact your company — before they become a crisis.

Our communications professionals are experienced in blog monitoring; listening to and reporting on the most influential voices. Not only will SHIFT help you monitor the most meaningful online discussions, we will collect the facts, correct misperceptions and help control harmful rumors.

Lastly, in line with our commitment to delivering measurable public relations, SHIFT can provide you with monthly business blog consulting reports that analyze your company’s online visibility in the blogosphere.

SHIFT Communications is an award-winning, privately-held national public relations firm that has represented some of the best-known enterprise and consumer technology brands, including Akamai, Novell, Quantum, RealNetworks , Yelp, Johnson & Johnson and H&R Block. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 100+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT’s high-tech public relations and consumer public relations, visit http://www.shiftcomm.com