High Tech PR

Technology Public Relations Strategy

Every SHIFT client has a unique public relations strategy. Whether your goal is to attract investors, build your brand, annihilate a competitor, go global, or go public; we will put together a technology public relations strategy and team that will help you reach your objectives.

From message development to measuring your ROI, SHIFT’s fearless high-tech public relations team will be with you every step of the way.

High-Tech Message Development

One of the most challenging parts of high-tech public relations is translating complex or abstract technology into an easily digestible message. This is where we excel.

Our technology public relations pros will work with you to craft a message that captures the attention of the financial and industry analyst communities, attracts partners, facilitates sales and puts fear into the hearts of your competitors.

To help deliver the message, SHIFT’s experienced technology writers will write case studies that highlight the benefits of your solution, and craft press releases that are understood by everyone.

We will make sure your message gets heard. Over the years we have built relationships with the leading technology media and industry analysts. When the time is right, we will get you in front of the right people.

Technology Clients

We are proud to have contributed to the success of a number of high-tech companies. SHIFT has crafted the technology public relations strategy of some famous start-ups, a few turn-arounds, and many industry stars such as Akamai, WebTrends, Quantum Corp., Plumtree Software, Cybertrust, Claria, RSA Conference, Netezza, Industrial Defender and Kaspersky Lab.

Media Coverage

While we focus on bottom-line results rather than simply “getting ink,” we still have to brag a bit. Our technology clients are frequently featured in business publications such as BusinessWeek, The Wall Street Journal and The New York Times. And of course, we’ve made our living garnering ink in pubs such as eWeek, InformationWeek and Wired Magazine, to name a few.

Bottom-Line Results

SHIFT’s services measure the impact our technology public relations programs have on your company’s revenue. We’ll arm you with the reports you need to shine in the boardroom, and we’ll proudly sit beside you when you deliver the good news. When it comes to your high-tech public relations, our job is to make you a star.

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© 2010 SHIFT Communications PR www.shiftcomm.com

Times have changed. Whether you’re looking for enterprise technology Public Relations or consumer PR, the techniques of participation in the social media sphere are as critical to success as traditional media & analyst relations. Sure, we still write press releases and pitch reporters – we just do it differently: more effectively and more broadly. It’s not just about media relations anymore; it’s not about pitching the top 50 contacts off a musty list. PR today is about content creation and community relations. You need a public relations firm that lives and breathes social media, and knows how to interact with the blogosphere just as well as with the traditional media players.

SHIFT doesn’t just use social media tools, we innovate them. They’re in our DNA, and they’re fast becoming the lifeblood of our clients’ public relations success. Coupled with a solid public relations strategy and tenacious execution, social media can be a game changer. Our PR staff knows social media cold, because they live it. Are there mistakes to be made in this bold new world? You bet. But to borrow a phrase from Chaucer, “nothing ventured, nothing gained.”

Whether you need a New York high-tech PR firm, a San Francisco consumer PR agency or a Boston security public relations firm, SHIFT has the right mix of traditional and social media public relations chops. Let’s get busy.